Well, lets start with the most noticeable reason – the variety of choices. As you may noticed Android market offers customers literally dozens of options to choose a handset .lets check out the reasons.
1) Wide choice of brands and models
The wide choice of brands and models guarantees that everyone will find a smartphone that perfectly fits his needs without any sacrifice. For instance, you can find Android smartphones in different sizes starting from compact mini design and finally at prices ranging from cheap to pretty pricey. For comparison, iOS is limited only to Apple’s iPhones, which are aimed at more expensive users. Similarly, Windows Phone platform with few exceptions can be found mostly on Nokia handsets.
2) Android is an Open Source Platform
Since Android OS is an open source platform, it is free and fully customizable. Users with appropriate skills are welcome to put their creative thinking into action, contribute and help improve the software and make it way richer. Availability for development is not restricted to the platform itself only but includes also applications. Moreover, smartphone makers can make their own changes to the OS, in this way distinguishing their brand from the rest.
3) More free apps
Each platform has its own market where you can find hundreds of thousands of different apps to pick from. However, the biggest advantage of Android over iOS and Windows is a large number of free apps compared to the remaining two platforms. The vast majority of popular apps you use on your PC or laptop are also available for Android phones.
4) Alternative Markets
The main source of Android apps is the Google Play Store; however, apps compatible with Android OS can be purchased and downloaded also at other markets, for example Amazon appstore
5) Customization
Android is a perfect choice if you want to express your personality through your phone. The platform allows you to change almost all settings making the phone look and work exactly the way you like. Customization options include for example the launcher which can be replaced by a third-party launcher that can be downloaded from the Google Play Store. Both, iOS and Windows offer very limited options in this respect.
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